Perceptions of Customers as Sustained Competitive Advantages of Global Marketing Airline Alliances: A Hybrid Text Mining Approach
نویسندگان
چکیده
منابع مشابه
eplicitation in interlingual and intralingual translations of shahnameh ferdowsi: a text linguistic approach
بررسی و مقایسه تفاوتها و شباهت های ترجمه ی درون زبانی و برون زبانی با تمرکز بر زبانشناسی متن. برای امر مقایسه میزان بسامد تصریح به کار رفته در ترجمه ی درون زبانی و نیز برون زبانی شاهنامه ی فردوسی مورد بررسی قرار گرفت.
Competitive Intelligence Text Mining: Words Speak
Competitive intelligence (CI) has become one of the major subjects for researchers in recent years. The present research is aimed to achieve a part of the CI by investigating the scientific articles on this field through text mining in three interrelated steps. In the first step, a total of 1143 articles released between 1987 and 2016 were selected by searching the phrase "competitive intellige...
متن کاملMarketing Research: Uncovering Competitive Advantages
SAS provides a variety of methods for analyzing marketing data including conjoint analysis, correspondence analysis, preference mapping, multidimensional preference analysis, and multidimensional scaling. These methods allow you to analyze purchasing decision trade-offs, display product positioning, and examine differences in customer preferences. They can help you gain insight into your produc...
متن کاملUnderstanding Customers' Evaluations Through Mining Airline Reviews
Data mining can be evaluated as a strategic tool to determine the customer profiles in order to learn customer expectations and requirements. Airline customers have different characteristics and if passenger reviews about their trip experiences are correctly analyzed, companies can increase customer satisfaction by improving provided services. In this study, we investigate customer review data ...
متن کامل Airline Alliances Partner Selection in Uncertain Environment: A Fuzzy Hybrid Evaluation Model Based on BSC
With respect to the importance of commercial alliances in airline hypercompetitive environment, partner performance evaluation is a critical matter before making any decision about partnership. In this article, utilizing Fuzzy theory, a hybrid airline evaluation model is developed in a way that all airline performance strategic dimensions are considered, as well as, it can deal with qualitative...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Sustainability
سال: 2020
ISSN: 2071-1050
DOI: 10.3390/su12156258